In 1916 a man named Clarence Saunders opened a store he named “Piggly Wiggly” in Memphis, Tennessee. While the full history is slightly more complex, when traced back it’s clear that on that day, the supermarket was born. Prior to the Piggly Wiggly, customers would make a variety of different stops at specialized shops to pick up what they needed. Uncle John’s All-Purpose Extra Strength Bathroom Reader tells an excellent history of the supermarket: “As chain stores became more powerful, both the media and independent grocers began campaigns against them. Even Time magazine referred to them as ‘cheapies’, assuring the American public that these giant disgraces were only due to bad times and would disappear soon. Independent grocers launched campaigns to boycott supermarkets because they used ‘unfair’ methods to overcome their competition-such as staying open at night and selling items at or near cost. But customers were thrilled to be paying significantly less for food and continued to patronize them. In New Jersey a law making it illegal to sell food at or below cost was passed… and then quickly withdrawn when consumers raged that it was making them pay more for no good reason.” These days, supermarkets are ubiquitous and unquestioned by the modern consumer.
Access the full directory at: http://leadferret.com/directory/supermarket-companies
Getting a product into a supermarket chain can be the make-or-break moment for some companies. Having access to contacts within supermarkets nationwide can be a huge help in terms of marketing a consumer product to the masses. Whether looking to get their product on shelves nationwide, or offering a product or service that supermarkets could utilize, LeadFerret users will be able to make the most of this directory by having access to the most valuable prospects, with complete information, including email addresses, social media links and more, making it easier to develop marketing campaigns.
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