Integrated Marketing Communication (IMC) is the application of consistent brand messaging across traditional and non-traditional marketing channels (magazine ads, radio campaigns, viral marketing, for example) and using different promotional methods to reinforce each other. Stirology Magazine states that “True IMC is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines (paid advertising, public relations, promotion, owned assets, and social media) that are selected and then executed to suit the particular goals of the brand.” Properly utilizing a unified brand message across a marketing campaign can be the key to revitalizing a marketing effort, making a name for the company, or simply maintaining success. Professionals who consider themselves to be Integrated Marketing experts can give a company invaluable strategy, counsel, direction, and identity.
See the full directory: http://leadferret.com/directory/integrated-marketing-experts
This directory is a great resource for anyone looking to market to Integrated Marketing experts. LeadFerret users will be able to make the most of this directory, by having access to the most valuable prospects, with complete information, including email addresses, social media links and more, making it easier to develop marketing campaigns.
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