3 Ways to Leverage Social Media Links

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Prospecting is not always easy, but it’s always worth it.  Having access to more information about your prospects is only as valuable as you are equipped to use it.  Without properly understanding how to use the marketing tools you have access to, too much information can hinder instead of help your marketing efforts.  To make the most out of your prospecting efforts, it’s a good idea to do your homework; with social media links it’s easy!

3 Ways to Leverage Social Media Links:

  1. Learn more about your prospect before you call/email them.  A quick 10-20 second skim of their social media profile will give you a pretty good idea what makes that person tick and how you might be able to approach them.  Potential clients always value a vendor having knowledge about their business.  Take that a step further by understanding not just the company you’re calling, but the person to whom you’re speaking.
  2. Check to make sure your prospect has not changed jobs before you call. Calling or emailing prospects who have left the company is a waste of time.  A quick glance makes a difference.
  3. Incorporate social links into your email campaigns.  i.e. “I was reviewing your profile at http://www.domain.com/profile-xyz and thought you might be interested in …” Demonstrating knowledge to a potential client can help instill faith in you and your product, making them more likely to want to work with you.

Social media is a monumental part of most people’s lives, both personally and professionally. Understanding how to use this information in your marketing efforts can help take your prospecting to the next level.

Understanding how to get this information is the first step. Need social media links with every record or want to append social media links to your existing database – get this information and more at www.LeadFerret.com

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LeadFerret Launches Directory of Social Media Savvy Business Executives

Check out our latest press release on our brand new directory of social media savvy business executives.

http://www.sfgate.com/business/prweb/article/LeadFerret-Launches-Directory-of-Social-Media-4423731.php

See the full directory at: http://leadferret.com/directory/social-media-savvy-business-executives

This directory is made up of business executives who have reported and/or demonstrated an understanding of how to leverage social media networks for business purposes.  These executives have figured out ways to put social media networks to work for their businesses to drive sales, generate leads, promote brand awareness, network directly with other business executives, crowd-source, establish partnerships, and much more.

In today’s internetcentric business world you’d be hard pressed to find a company that doesn’t have some sort of social media presence.  Every single Fortune 500 company has, at the very least, a Facebook page and a Twitter account.  Business executives are following suit, with both personal and business social media accounts.  More and more, the ability to at least understand, if not utilize, social media is becoming increasingly important in the business world.  This is a list of those people who are on the cutting edge of how to conduct business in the current, ever growing internet culture.

Considering the sheer volume of records we have in this database, it’s hard to imagine someone for whom it won’t be useful.

 

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