Every company obviously has a process for going to market. While many companies have traditionally treated their marketing, sales, customer service, and product teams as autonomous functions with little interaction, those with a well-developed go-to-market strategy bring these functions together to help achieve profitable growth. Without proper attention and foresight, the standard go-to-market functions (sales, marketing, and product management, mainly) tend to isolate changes in the marketplace from their own company’s strategic priorities. When it comes to marketing management, the term Go-To-Market strategy refers to how a company will connect with its customers/business and the organizational processes it develops in terms of bringing products and services to the marketplace and guiding customer interactions to them, from initial contact to purchase.
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This directory compiles forward thinking leaders with background in Go-To-Market strategies in one place. Whether you’re business is in the market to employ Go-To-Market strategies or looking for experts to help improve business practices, LeadFerret users will be able to make the most of this directory, by having access to the most valuable prospects, with complete information, including email addresses, social media links and more, making it easier to develop marketing campaigns.
If you would like more detailed information on the qualifications of specific people listed here, please contact us at [email protected], or 866-535-3960.