This post contains the single most important thing you need to know (IMHO) about each element of the working world. Here goes:
Arguments. Trying to win every argument is a good way to lose all your friends.
Brainstorming. Even with best intentions, most brainstorming produces only a dull drizzle.
Branding. Brand emerges from the customer’s experience; all branding can do is stick a label it.
Business Books. Most business books consist of 10 pages of content and 190 pages of filler. Mostly, case studies.
Career. If you lack a mental picture of your dream job, there’s zero chance you’ll ever find it.
Commitments. Your reputation is based not on how many commitments you keep but on how few commitments you don’t.
Corporate Culture. Once a company experiences great success, its culture will resist change, even when it absolutely must adapt to survive.
Co-workers. Co-workers enjoy gossip but they respect discretion.
Customers. A single loyal customer is worth a hundred hot sales leads.
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