LeadFerret.com Blog

Latest Release: A Searchable Directory of Patent Holders

Check out our latest press release on our brand new directory of patent holders

http://www.prweb.com/releases/2013/4/prweb10613328.htm

See the full directory at:http://leadferret.com/directory/directory-of-patent-holders

The World Intellectual Property Organization states that “patented inventions have…pervaded every aspect of human life, from electric lighting (patents held by Edison and Swan) and plastic (patents held by Baekeland), to ballpoint pens (patents held by Biro) and microprocessors (patents held by Intel, for example).”

“The U.S. government has issued 6.5+ million patents since they started in 1790, over two hundred years ago,” Forest Cassidy, Co-Founder of LeadFerret explains. “Thomas Edison reportedly held over 1,093 patents alone. While he isn’t included in our database, over 7,000 other patent holders are, many of whom display levels of creativity and out of the box thinking often associated with Edison.”

The contacts in this directory are all confirmed patent holders, making this list a great resource for anyone who sells to inventors, entrepreneurs, or scientists. It’s also valuable to recruiters, and companies who need someone familiar with the patent process.

If you would like more detailed information on the qualifications of specific people listed here, please contact us at info@leadferret.com, or 866-535-3960.

 

 

10 Helpful Tips for New Sales Reps

Great tips for past, present and future sales reps trying to stay competitive in today’s sales industry.

1. It’s about creating value.

2. Prospecting comes first.

3. You need more than one relationship.

4. Disqualify non-opportunities.

5. Business models matter.

6. Presentations don’t win.

7. You don’t win or lose on price.

8. Nurture your dream clients.

9. If it was easy, your competitor would have done it already

10. Never disappear after a loss.

Read the full story at: http://thesalesblog.com/blog/2013/04/02/ten-things-i-wish-id-have-known-before-i-started-selling

 

99 Tips for Direct Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.

  • Give a free gift to increase response
  • Highlight the free-gift offer prominently
  • Use short copy to tease the reader to read further or respond
  • Minimize the use of buzz words
  • Make your offer easy to respond to
  • Prove any claims with details to add credibility
  • Ask for the order right away
  • Use graphics and color to support the message and text
  • Offer a free trial to eliminate risk
  • Hire a professional copywriter for your content
  • Hire a professional graphic designer
  • Make your offer easy to understand at a glance
  • Promise many benefits
  • Give many reasons to buy
  • Use all the formatting available with taste
  • Have your direct mail reviewed by an objective third party
  • Use colored paper to make impact and save on printing costs
  • Consult with a direct-mail specialist
  • Use a reply card or other reply mechanism
  • Put a headline on the envelope
  • Survey customers about what they’ll respond to
  • Include postage-paid return cards or envelopes
  • End a page with the middle of a sentence to encourage more reading
  • Personalize as much as you can
  • Use a Post-It note for greater impact and attention
  • Make the offer very prominent in the copy
  • Use a no-risk guarantee
  • Keep track of target recipients, replies and follow-up
  • Tell the whole story
  • Keep paragraphs short
  • Break up long copy with graphics or white space
  • Don’t dwell on history or background
  • Offer a free-trial period
  • State your geographical service area even if its global, national, regional or local
  • Keep the sales pitch positive and highlight the benefits
  • Include a call to action; tell your readers exactly what you want them to do
  • Use a “P.S.”–its one of the most frequently read parts of the copy
  • Make it easy to purchase: credit cards, terms, etc.
  • Offer a discount for a quick response and order
  • Make a simple order form for faxing
  • Always put a sense of urgency and deadline in your copy
  • Put a picture of a phone by your phone number
  • Put testimonials at the top of the content and by the call to action
  • Use typestyles that are easy to read, not a mix of them
  • Have a call to action at the beginning, middle and end of your copy
  • Use free information, free samples and a free demonstration as a marketing hook
  • Offer a free consultation in addition to the free information hook
  • Separate features and benefits (emphasize benefits)
  • Use bullet points and small segments of information
  • Use subheadings and subtitles
  • Include a toll-free number if you have one
  • Get your readers involved with a contest
  • Use a tear-out coupon or one with a printed perforation
  • Ask plain questions and offer a simple solution
  • Put in a photo of yourself or an associate’s to personalize it
  • Make promises; keep promises
  • “Free” is still a motivating word–use it and highlight it
  • Use handwritten notes or comments on your direct-mail piece
  • Guarantee customer satisfaction
  • Offer proof of the benefits
  • Include case studies and success stories
  • Restate your offer often, especially at the end of the communication
  • Use captions, sayings or titles under all photos
  • Order your mailing list or compile it way in advance of your execution date
  • Test your list and use “Address Correction Requested” to clean your list
  • Mail to vendors as well as target prospects
  • Outsource things you don’t do best: printing, mail prep, design, etc.
  • Put yourself on all mailing lists
  • Work with a list broker to tighten list specifications
  • Test different copy, headlines and offers
  • Use graphics on the outside of envelopes
  • Measure results and calculate ROM (Return on Mailing) dollars
  • Code your mailings to measure response
  • Mail frequently to a smaller subset of your list
  • Plan and prepare enough mailings for three months at a time
  • Use color
  • Do a co-op mailing with a fusion marketing partner or power partner
  • White space is good–a clean look is professional and easy to read
  • Print in large quantities to take advantage of cheaper printing prices
  • Use mailing pieces as handouts and for sales kits
  • Mail to PR contacts
  • Self-mailers are read more than stuffed envelopes
  • Postcards are very efficient; usually both sides are looked at
  • Print on the flap of the envelope to increase exposure
  • Create excitement: “Act Now!”, “For a limited time!”, “Hurry while it lasts!”
  • Deliver stacks of left-over printed items to trade organizations
  • Its OK to send the same piece over and over for consistency
  • Mail to educational institutions
  • Create fun for you and your prospect with your campaign
  • Tie other marketing to your mailings
  • Put your website address on all mailing pieces
  • Odd shapes work, too
  • Mail with stamps get opened before metered mail
  • Include pre-stamped reply envelopes
  • Don’t delay your mailing by trying to mail in bulk on one day
  • Include a business card in a letter
  • Lumpy mail gets attention–it gets opened and gets a good response
  • Have a conversation with your prospect
  • Publicize your direct-mail campaign

Read the original post at:  http://www.entrepreneur.com/article/193436

 

7 Things Really Big Winners Do

Everyone loves a winner. Most aspire to be one. Here are 7 traits big winners have in common.

1. Winners get in the game.

2. Winners boldly ask for what they want.

3. Winners understand their sphere of influence.

4. Winners gratefully leverage the strengths of others.

5.  Winners relentlessly self-promote

6. Winners shake off the losses.

7. Winners purse the awesome experience.

Read the original article at: http://www.inc.com/kevin-daum/7-things-really-big-winners-do.html?cid=sf01001

1 Thing to Know About Everything at Work

This post contains the single most important thing you need to know (IMHO) about each element of the working world. Here goes:

Arguments. Trying to win every argument is a good way to lose all your friends.

Brainstorming. Even with best intentions, most brainstorming produces only a dull drizzle.

Branding. Brand emerges from the customer’s experience; all branding can do is stick a label it.

Business Books. Most business books consist of 10 pages of content and 190 pages of filler. Mostly, case studies.

Career. If you lack a mental picture of your dream job, there’s zero chance you’ll ever find it.

Commitments. Your reputation is based not on how many commitments you keep but on how few commitments you don’t.

Corporate Culture. Once a company experiences great success, its culture will resist change, even when it absolutely must adapt to survive.

Co-workers. Co-workers enjoy gossip but they respect discretion.

Customers. A single loyal customer is worth a hundred hot sales leads.

Read the original post at: http://www.inc.com/geoffrey-james/1-thing-to-know-about-everything-at-work.html

LeadFerret Releases a Directory of Contacts at companies with WordPress Websites

Access the full directory: http://leadferret.com/directory/contacts-at-companies-with-wordpress-websites

More than 75 million websites, including 55% of the top 1 million most visited websites in the world (According to W3Techs), use WordPress as their website’s platform.  While WordPress is one of the dominant figures in the blogging community, this alone is not the foundation of its vast success as a platform.  While it may have started as simply a blogging platform, WordPress expanded and adapted to the market, evolving evolved into an open source CMS (content management system) on the web.  With an emphasis on DIY customization, a toolkit of features that allow individuality based on need and aesthetic, and an ease of use unparalleled in the blogging platform world, WordPress continues to be a powerhouse when it comes to website platforms.

For someone looking for experts who are serious about WordPress and all its bells and whistles, this directory should prove very useful. Any product that meshes well with or ties in to the WordPress platform would be an easy sell to the companies listed in this directory as well. Whether one is looking to make their company presence better known on the web, or seeking in-depth knowledge on WordPress functionality, this directory is a great starting point, because it allows access not just to those with specific title types, but to everyone whose company uses this platform, even if their title doesn’t directly spell it out.  LeadFerret users will be able to make the most of this directory, by having access to the most valuable prospects, with complete information, including email addresses, social media links and more, making it easier to develop marketing campaigns.

If you would like more detailed information on the qualifications of specific people listed here, please contact us at info@leadferret.com, or 866-535-3960.

LeadFerret Launches Directory of Contacts at Web 2.0 Companies

Access the full directory at: http://leadferret.com/directory/web-2.0-companies

Back in the mid aughts, Web 2.0 was the “next big thing.” Viewed as both an empty buzz word and the direction the entire internet was heading, Web 2.0. Even now, twenty years after its inception, pinpointing an exact definition is difficult at best. And, in a manner of speaking, that was the point. Web 2.0 continues to represent a paradigm shift in how the internet is used, from how people interact socially to how they do business. The synergy of these two concepts is easier to grasp when one looks at the directory of contacts at Web 2.0 companies that LeadFerret has compiled. Using the social media data provided for many of the Web 2.0 contacts within LeadFerret’s directory demonstrates just how pervasive Web 2.0 is. Using Web 2.0 level methods to market to Web 2.0 companies validates the entire system. It would practically be foolish not to make the most of this directory, which grants access to the most valuable Web 2.0 prospects, with complete information, including email addresses, those ever important social media links and more, making it easier to properly market to the Web 2.0 companies one finds most relevant.

If you would like more detailed information on the qualifications of specific people listed here, please contact us at info@leadferret.com, or 866-535-3960.

13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring

A professional bio is great, but what if you could add a tiny bit of flavor by adding some fun facts about yourself.  This opens up a whole new level of engagement between your colleagues, clients , and even customers.  Consider using these fun facts in your bio next time and see what kind of feedback you receive.

1. How did your childhood prepare you for your job today?

2. What’s your dream occupation — the one job you’d love to have if you weren’t doing what you’re doing now?

3. Describe your first car and what you loved or hated most about it.

4. Do you have hidden talents most people don’t know about?

5. What one accomplishment are you most proud of?

6. What embarrassing mistake have you made that has taught you a lesson?

7. What’s the most unusual item in your desk drawer?

8. What’s your favorite sports team and how far will you go to show your support?

9. Share something funny or endearing about your pet.

10.  What’s your guilty pleasure?

11. How did people describe you in your high school yearbook?

12. Who’s your best friend and why?

13. What’s on your Bucket List?

Get access to the original post at: http://www.entrepreneur.com/article/234989